Power personalized customer experiences in the cloud

Transform personalization from a goal into a competitive advantage—with help from Adobe and AWS

In today’s digital economy, customers expect every interaction with a brand to feel relevant, timely, and tailored to their unique needs. But delivering truly personalized experiences at scale—across hundreds of channels and touchpoints—requires more than great creative. It demands the right mix of AI, automation, and cloud infrastructure to power speed, efficiency, and performance.

This eBook from Adobe and AWS dives deep into the content supply chain, offering practical strategies and proven technologies to help marketing teams accelerate production, reduce waste, and boost ROI. It explores how leading brands are turning personalization into a competitive edge—at scale, on brand, and on budget. In this eBook, you’ll learn:

• Why personalization is now a growth imperative, backed by stats from McKinsey and Adobe showing frustration when it’s missing—and double-digit revenue gains when it’s done right.
• How Adobe and AWS are helping companies streamline content workflows with generative AI, automation, and cloud-powered tools like Firefly, Workfront, and Experience Manager.
• What results real enterprises like Prudential, IBM, and T-Mobile are achieving—ranging from 365% YoY increases in engagement to $2 million in productivity savings.